Ysabel and Martin Bilbao often get asked how they can work together, and their answer is easy. When they partnered their public affairs team, their parents told them to work hard, remain respectful and remember they still had to spend holidays together. Several years later the brother and sister team has grown into the well-respected business that it is today.

Working with quality clients and individuals who are committed to growing an even greater Idaho, has helped create a government affairs and strategic communications business that Ysabel and Martin are proud of.

Over the years Bilbao & Co. has expanded its capabilities and expertise to include three additional team members who bring a variety of stills and knowledge to the business. With decades of experience in the newsroom, the statehouse, and the campaign trail, the team provides clients with immense understanding and sound knowledge, creating outcome driven results.

Ysabel Bilbao

Strategic Communications

Ysabel Bilbao started Bilbao & Co. in 2015, a public affairs and public education firm in Idaho. She has 15 years of experience in developing messages and disseminating information to inform and educate the public.

Through her extensive experience both on and off the airwaves, Ysabel is an expert in crisis management and message development as well as has an in-depth understanding of how to get ahead of a story.

Before venturing out on her own, Ysabel was a principal at Gallatin Public Affairs where she worked on several issues pieces including outreach and education for Your Health Idaho and assisted in developing messaging that focused on road safety, the economy and the environment for the Right Truck for Idaho coalition. Most recently she acted as support in messaging and public engagement for Advantage Dental’s brand development and public awareness campaign in Idaho.

Before joining Gallatin, Ysabel was the regional integrated communications officer for the University of Idaho. Based in Boise, she helped promote and expand the university’s brand through earned media in southern and eastern Idaho. Ysabel worked closely with university leadership and helped guide the university in its crisis communications and legislative agendas.

Ysabel is an award-winning journalist who has spent her career covering the news from around the state of Idaho. Before entering the world of public relations, she worked at KTVB-Channel 7 where she anchored the Saturday Morning News and reported on a number of stories, specializing in crime, courts, and the legislature. Prior to joining the KTVB team, Ysabel worked as a general assignment reporter for KIFI-Channel 8 in Idaho Falls.

Ysabel served on Governor C.L. “Butch” Otter’s Public Information Emergency Response team, PIER. She is trained in the National Incident Management System by FEMA, and the Bureau of Homeland Security.

In 2012 Ysabel was named one the Idaho Business Review’s Accomplished Under 40. Ysabel attended Arizona State University where she majored in broadcast journalism as part of the Walter Cronkite School of Journalism and Telecommunications. She also minored in Spanish after attending Euskal Herriko Unibertsitatea (University of the Basque Country) in Bilbao, Spain.

Ysabel is a native of Nampa, Idaho. She is active in the Boise community, the Basque community and has served on the board of directors for several area organizations and non-profits.

Martin Bilbao

Government Affairs

Martin Bilbao understands how Idaho politics works – both inside and outside the halls of the State Capitol.

An Idaho native, Martin has played key leadership roles in successful statewide campaigns and has extensive experience advocating for interests before the state legislature and state government. Martin knows the people and understands the process that drives public policy decisions in Idaho.

Before joining Bilbao & Co., Martin was a principal at Gallatin Public Affairs and lead the government affairs division in the Boise office.

During the 2014 election, Martin served as Finance Director for Governor C.L. “Butch” Otter’s successful re-election campaign where he raised nearly $2.5 million helping Otter secure a third term. In 2010, he managed the successful campaign for Idaho Lieutenant Governor Brad Little.

From 2007 through 2013, Martin represented clients before the Idaho legislature and state government, building relationships with state lawmakers and state agencies, creating legislative strategies, and tracking and drafting legislation. From 2010 to 2013 Martin worked for Education Networks of America and from 2007 to 2010 he represented a diverse roster of clients at the State Capitol for Idaho government relations firm Connolly & Smyser Chartered. Martin got his first taste of politics working for the Idaho Republican Party.

Martin earned his Bachelor of Science in Journalism and Mass Media at the University of Idaho. He also studied at the Euskal Herriko Unibertsitatea (University of the Basque Country) in Bilbao, Spain. Martin served as President of the Basque Foundation, Inc. and he currently on the Board of Directors.

Justin Corr

Strategic Communications

Justin Corr began his career with Bilbao & Co. in 2019. He has nearly two decades of experience in storytelling, connecting with people on-air and off, and informing the public. That experience has taught Justin how to develop messages to get to the heart of what people want and need to hear.

In his time with Bilbao & Co., he has handled critical messaging for an array of clients. He’s helped shape public images for companies, projects and elected officials by creating productive relationships with media. He’s helped advance policy by shaping public opinion of issues and legislation.He’s also helped grow various brands to get real results in the marketplace. He’s especially proud of his work on the Give Cold Feet the Boot Campaign for Optum Idaho, which donates more than one-thousand pairs of warm winter boots to deserving students across Idaho every year.

Justin’s award-winning broadcast journalism career spanned 17 years, three newsrooms, and two states. He started at KTVB-Channel 7 in Boise as an assistant producer, but quickly grew into a lead producer, photographer, and worked on the assignment desk. In 2004, he became the weekend sports anchor for KMVT in Twin Falls. After just six months, he returned to KTVB where he anchored, produced, and reported on sports and news for the next decade. Justin had a particular affinity for political reporting, and became the Statehouse reporter for the top station in Idaho. He won more than a dozen awards for his work.

In 2015, Justin became a morning anchor at KY3/KSPR, and moved his family to Springfield, Missouri. Justin also reported on politics, crime, and breaking news in the Show Me State. But in February of 2019, Justin had an incredible opportunity to grow professionally at a dynamic public affairs firm. So, he returned home to start a new career with Bilbao & Co.

Justin first arrived in Idaho as a child, when his family moved to Meridian. He attended Meridian Middle School, Centennial High School, and Eagle High School. He enrolled at Boise State University where he majored in communication.

He currently lives with his wife, two sons, and two dogs in Boise. You’ll frequently find them enjoying Idaho’s incredible outdoors and family events in the City of Trees.

Niko Lostra

Government Affairs

Niko Lostra started with Bilbao & Co in 2020. A native Idahoan, he understands the importance of history and traditions of Idahoans. He is dedicated to serving Idaho and enjoys working closely with Idaho’s decision makers. He is full of life, enjoys being around people and helping others.

His first 2 years of college took him on adventure to Boulder, CO attending school and working for the Universities football team. His work for the football team was in operations and recruiting.

After two years in Boulder, Niko missed Idaho and came back to Boise.  He studied political science and mass media communication at Boise State University. While attending BSU, he was offered a summer time job to work for a funeral home.

Well would you know it, but that summer time job turned into 12 years of working and assisting funeral directors and morticians. This job helped grow and mold the person that Niko has become.

Niko enjoys all sports, spending time with his friends and traveling. Golfing and any warm weather activities he can enjoy in Idaho’s vast landscape bring him lots of joy.

Brittany Lock

Strategic Communications

Brittany Lock is an Emmy award-winning journalist who loves to share her passion for writing and storytelling with her clients. After working for five years at KTVB News Channel 7 producing the morning news cast, Wake Up Idaho and helping with the creation and execution of the station’s first lifestyle show, Idaho Today – Brittany joined Bilbao & Co.’s strategic communication’s team to help clients through the use her skills in creative writing, working under deadlines, organization and connections in the community.

Brittany was born in Moscow, Idaho and grew up in Boise. She earned a degree in Communications and Media Studies from Boise State University and is glad to be using her talents in her home state.

Brittany has one daughter who she says is the cutest ever…and they have a cat named Skye. Brittany and her daughter enjoy going to the park and playing in the sprinklers.