Ysabel Bilbao started Bilbao & Co. in 2015, a public affairs and public education firm in Idaho. She has 15 years of experience in developing messages and disseminating information to inform and educate the public.

Through her extensive experience both on and off the airwaves, Ysabel is an expert in crisis management and message development as well as has an in-depth understanding of how to get ahead of a story.

Before venturing out on her own, Ysabel was a principal at Gallatin Public Affairs where she worked on several issues pieces including outreach and education for Your Health Idaho and assisted in developing messaging that focused on road safety, the economy and the environment for the Right Truck for Idaho coalition. Most recently she acted as support in messaging and public engagement for Advantage Dental’s brand development and public awareness campaign in Idaho.

Before joining Gallatin, Ysabel was the regional integrated communications officer for the University of Idaho. Based in Boise, she helped promote and expand the university’s brand through earned media in southern and eastern Idaho. Ysabel worked closely with university leadership and helped guide the university in its crisis communications and legislative agendas.

Ysabel is an award-winning journalist who has spent her career covering the news from around the state of Idaho. Before entering the world of public relations, she worked at KTVB-Channel 7 where she anchored the Saturday Morning News and reported on a number of stories, specializing in crime, courts, and the legislature. Prior to joining the KTVB team, Ysabel worked as a general assignment reporter for KIFI-Channel 8 in Idaho Falls.

Ysabel served on Governor C.L. “Butch” Otter’s Public Information Emergency Response team, PIER. She is trained in the National Incident Management System by FEMA, and the Bureau of Homeland Security.

In 2012 Ysabel was named one the Idaho Business Review’s Accomplished Under 40. Ysabel attended Arizona State University where she majored in broadcast journalism as part of the Walter Cronkite School of Journalism and Telecommunications. She also minored in Spanish after attending Euskal Herriko Unibertsitatea (University of the Basque Country) in Bilbao, Spain.

Ysabel is a native of Nampa, Idaho. She is active in the Boise community, the Basque community and has served on the board of directors for several area organizations and non-profits.

Niko Lostra started with Bilbao & Co in 2020. A native Idahoan, he understands the importance of history and traditions of Idahoans. He is dedicated to serving Idaho and enjoys working closely with Idaho’s decision makers. He is full of life, enjoys being around people and helping others.

His first two years of college took him on adventure to Boulder, CO attending school and working for the Universities football team. His work for the football team was in operations and recruiting.

After two years in Boulder, Niko missed Idaho and came back to Boise.  He studied political science and mass media communication at Boise State University. While attending BSU, he was offered a summer time job to work for a funeral home.

Well would you know it, but that summer time job turned into 12 years of working and assisting funeral directors and morticians. This job helped grow and mold the person that Niko has become.

Niko enjoys all sports, spending time with his friends and traveling. Golfing and any warm weather activities he can enjoy in Idaho’s vast landscape bring him lots of joy.

Henry Brollier is our newest addition to the team. An Idaho native and outdoor enthusiast, he loves learning about the history surrounding our great state just as much as he loves preserving the traditions and vales many of us still hold close to our hearts.

Henry graduated from Boise State University with a bachelor’s degree in international studies and an emphasis in sustainable development. During his time at BSU, Henry excelled in subjects such as political science and environmental studies, both of which he is very passionate about. Henry also studied at the Euskal Herriko Unibertsitatea (University of the Basque Country) in Bilbao, Spain; An experience that he agrees was one of a kind and extremely beneficial to his understanding of life outside of Idaho.

While he enjoys leisurely activities such as skiing, hiking, and attending sporting events, Henry knows progress at any level is only made with hard work and determination.