Ysabel Bilbao started Bilbao & Co. in 2015, a public affairs and public education firm in Idaho. She has 15 years of experience in developing messages and disseminating information to inform and educate the public.

Through her extensive experience both on and off the airwaves, Ysabel is an expert in crisis management and message development as well as has an in-depth understanding of how to get ahead of a story.

Before venturing out on her own, Ysabel was a principal at Gallatin Public Affairs where she worked on several issues pieces including outreach and education for Your Health Idaho and assisted in developing messaging that focused on road safety, the economy and the environment for the Right Truck for Idaho coalition. Most recently she acted as support in messaging and public engagement for Advantage Dental’s brand development and public awareness campaign in Idaho.

Before joining Gallatin, Ysabel was the regional integrated communications officer for the University of Idaho. Based in Boise, she helped promote and expand the university’s brand through earned media in southern and eastern Idaho. Ysabel worked closely with university leadership and helped guide the university in its crisis communications and legislative agendas.

Ysabel is an award-winning journalist who has spent her career covering the news from around the state of Idaho. Before entering the world of public relations, she worked at KTVB-Channel 7 where she anchored the Saturday Morning News and reported on a number of stories, specializing in crime, courts, and the legislature. Prior to joining the KTVB team, Ysabel worked as a general assignment reporter for KIFI-Channel 8 in Idaho Falls.

Ysabel served on Governor C.L. “Butch” Otter’s Public Information Emergency Response team, PIER. She is trained in the National Incident Management System by FEMA, and the Bureau of Homeland Security.

In 2012 Ysabel was named one the Idaho Business Review’s Accomplished Under 40. Ysabel attended Arizona State University where she majored in broadcast journalism as part of the Walter Cronkite School of Journalism and Telecommunications. She also minored in Spanish after attending Euskal Herriko Unibertsitatea (University of the Basque Country) in Bilbao, Spain.

Ysabel is a native of Nampa, Idaho. She is active in the Boise community, the Basque community and has served on the board of directors for several area organizations and non-profits.

Ysabel Bilbao delivered exactly what I asked for, when promised and on-budget. She brings energy and drive to all forms of communication.

Priscilla SalantDirector of McClure Center for Public Policy Research

Coach Ysabel created an atmosphere within our team to approach our citizen information/education goals from a disinterested third-party perspective. Since we could not see the ‘forest for the trees’, she asked the appropriate questions to draw out the details of our project and put them in a usable format that our citizens easily understood. Her support activities were timely, comprehensive and extremely cost effective. We owe a tremendous amount of the project’s success to Miss Bilbao.

Rick WatkinsCity Administrator for the City of Fruitland

Our experience working with Ysabel couldn't be better. She is not only a talented writer, she is someone we can count on to be super responsive and easy to collaborate with.

Katie MeyersBrand Development Manager, Rizen Creative

Ysabel knows the media and has a deep respect for their timelines and needs. This helped our company be able to effectively share our story with reporters and the public. Ysabel is efficient and dedicated to her clients and we would recommend her expertise to others.

Dr. Mike ShirtcliffCEO/President of Advantage Dental

Ysabel has been a tremendous asset to our public outreach efforts. Her ability to distill complex issues into understandable messaging is invaluable.

John EvansMayor, City of Garden City